Ad Specifications

Medium Rectangle

The Medium Rectangle is our highest performing standard ad unit that sits just under the real-time information on our location pages, in the right sidebar.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 300x250
Supply Dimensions:: 600x500 (for display at 300x250)
Max File Size:: 250kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Half Page

The Half Page ad unit appears in the same position as the Medium Rectangle, just under the real-time information on our location pages, in the right sidebar.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 300x600
Supply Dimensions:: 600x1200 (for display at 300x600)
Max File Size:: 250kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Mobile Medium Rectangle

The Mobile Medium Rectangle appears under the main forecast section of the location pages on the website when accessed from mobile phones.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 300x250
Supply Dimensions:: 600x500 (for display at 300x250)
Max File Size:: 250kB
Platforms:: Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Search Results; Warnings Pages; News Pages

Mobile Banner

The Mobile Website Banner appears at the top of all pages on the website when accessed from mobile phones.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 320x50; 360x50; 375x50
Supply Dimensions:: All of the following need to be supplied:
640x100 (for display at 320x50); 720x100 (for display at 360x50)
1080x150 (for display at 360x50); 750x100 (for display at 375x50)
Max File Size:: 250kB
Platforms:: Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

iOS Banner

The iOS Banner appear at the top of each view on the WillyWeather native apps for each respective platform.

All iOS targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 320x50
Supply Dimensions:: 640x100 (for display at 320x50)
Max File Size:: 250kB
Platforms:: Mobile App
Page Types:: n/a

Android Banner

The Android Banner appear at the top of each view on the WillyWeather native apps for each respective platform.

All Android targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 320x50
Supply Dimensions:: 640x100 (for display at 320x50)
Max File Size:: 250kB
Platforms:: Mobile App
Page Types:: n/a

Billboard

The Billboard ad unit is a premium ad unit, and is only active during a premium campaigns. It is located between the header and the main content section of the website.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 970x250
Supply Dimensions:: 1940x500 (for display at 970x250)
Max File Size:: 500kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Skin

The Skin ad unit is our largest premium ad unit. When the skin is active the main content is brought down so that there is a significant view area between the header and the main content (the same location as the billboard), and the other two main view areas are the sides.

The Skin can be any width and height, but the creative needs to be under the file size limit, and also needs to match the view areas from the downloadable PSD.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif
Dimensions:: See attached PSD
Supply Dimensions:: See attached PSD
Max File Size:: 1.3MB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Graph Sponsor

The Graph Sponsor is a transparent watermark ad unit. It is primarily used to indicate sponsorship of the graph on Location Pages, and cannot be clicked. This ad unit was designed to be used in conjunction with either the Forecast Header or Forecast Footer, which sit directly below or above the graph on the location pages. It can also be used on Graphs Pages, in conjunction with the Medium Rectangle.

All of our targeting options are available with this ad unit.

Formats:: .png (transparent)
Dimensions:: 210x100
Supply Dimensions:: 420x200 (for display at 210x100)
Max File Size:: 250kB
Platforms:: Desktop, Tablet, Mobile Web
Page Types:: Location Pages (77% of traffic), except for Sun and Moon

Forecast Header

The Forecast Header is a premium ad unit that sits above the main forecast on a Location Page, either above the graphs or the 5-day forecast. It is our most successful ad unit with the highest click through rates, since it is positioned so close to the most popular content on WillyWeather.

For use with graphs, we suggest combining it with the Graph Sponsor.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 700x80 (can be any height up to 80px)
Supply Dimensions:: 1400x160 (for display at 700x80)
Max File Size:: 250kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic)

Forecast Footer

The Forecast Footer is a premium ad unit that sits below the main forecast on a Location Page, either below the graphs or the 5-day forecast. It is one of our most successful ad units, since it is positioned so close to the most popular content on WillyWeather.

For use with graphs, we suggest combining it with the Graph Sponsor.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 700x80 (can be any height up to 80px)
Supply Dimensions:: 1400x160 (for display at 700x80)
Max File Size:: 250kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic)

Real-time Sponsor

The Real-time Sponsor is a premium ad unit that sits above the real-time information in the sidebar of our Location Pages.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 300x85
Supply Dimensions:: 600x170 (for display at 300x85)
Max File Size:: 250kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic)

Warnings Sponsor

The Warnings Sponsor is a premium ad unit that sits within the warnings pop out on all pages. It can only be viewed if a user clicks on the warnings pop out, which they are likely to do if there are active warnings for a particular location.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 300x85 (can be any height up to 85px)
Supply Dimensions:: 600x170 (for display at 300x85)
Max File Size:: 250kB
Platforms:: Desktop, Tablet, Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Extremes Sponsor

The Extremes Sponsor is a premium ad unit that sits above the Real-time Extremes section of the sidebar of our Homepage, State Pages, Region Pages and Location Pages.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 300x85
Supply Dimensions:: 600x170 (for display at 300x85)
Max File Size:: 250kB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Footer Reveal

The Footer Reveal is a premium ad unit that permanently pins a wide strip to the bottom of the browser window, which is revealed into a full page ad unit once the user either scrolls down to a particular point in the page, or clicks to expand the strip.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 1024x600
- Can be any height up to 600px
- Collapsed visible area is 1024x60
Supply Dimensions:: 2048x1200 (for display at 1024x600)
Max File Size:: 1MB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Full Page Reveal

The Full Page Reveal is a premium ad unit that shows a full page ad unit when the user scrolls down to a particular point in the page.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 1024x600
- Can be any height up to 800px
Supply Dimensions:: 2048x1600 (for display at 1024x00)
Max File Size:: 1.3MB
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Mobile Double Banner

The Mobile Double Banner is a premium ad unit that is double the height of the Mobile Banner, and appears in the same place on the mobile website at the top of all pages.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 320x100; 360x100; 375x5100
Supply Dimensions:: All of the following need to be supplied:
640x200 (for display at 320x100); 720x200 (for display at 360x100)
1080x300 (for display at 360x100); 750x200 (for display at 375x100)
Max File Size:: 250kB
Platforms:: Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Mobile Interstitial

The Mobile Interstitial is a full page takeover that appears on top of the website when first viewed. The ad unit must be dismissed to view the website beneath, it is the most provocative and best performing mobile ad unit.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif
Dimensions:: See attached PSD
Supply Dimensions:: See attached PSD
Max File Size:: 500kB
Platforms:: Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Mobile Page Reveal

The Mobile Page Reveal is a full page mobile ad unit that shows a full page ad when the user scrolls down to a particular point in the page.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: See attached PSD
Supply Dimensions:: See attached PSD
Max File Size:: 500kB
Platforms:: Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

iOS Sponsor

The iOS Sponsor appears for a few seconds when the iOS app is opened, and weather data is loading in the background. It is used to indicate sponsorship of the app, and cannot be clicked. This ad unit is designed to be used in conjunction with the iOS & Android Banner, which can be seen in our video.

Limited targeting options are available with this ad unit:

Region
State
Location
Location Type (Beach etc.)
Postcode

Formats:: .jpg, .png, .gif
Dimensions:: See attached PSD
Supply Dimensions:: See attached PSD
Max File Size:: 250kB
Platforms:: Mobile App
Page Types:: n/a

Android Sponsor

The Android Sponsor appears for a few seconds when the Android app is opened, and weather data is loading in the background. It is used to indicate sponsorship of the app, and cannot be clicked. This ad unit is designed to be used in conjunction with the iOS & Android Banner, which can be seen in our video.

Limited targeting options are available with this ad unit:

Region
State
Location
Location Type (Beach etc.)
Postcode

Formats:: .jpg, .png, .gif
Dimensions:: See attached PSD
Supply Dimensions:: See attached PSD
Max File Size:: 250kB
Platforms:: Mobile App
Page Types:: n/a

Map Summary Thumbnail

The Map Summary Thumbnail is a premium ad unit that sits in the place of a map type within the mapping sections of the Location Pages.

All of our targeting options are available with this ad unit.

Formats:: .jpg, .png, .gif; HTML or Javascript tags
Dimensions:: 240x180
Supply Dimensions:: 480x360 (for display at 240x180)
Max File Size:: 250kB
Platforms:: Desktop, Tablet, Mobile Web
Page Types:: Weather Location Pages (25% of traffic); Rainfall Location Pages (6% of traffic); Homepage (6% of traffic)

Custom Map Overlay

The Custom Map Overlay is an additional layer in our mapping system that can be used to show store locations and limited store information such as address and opening hours.

The Custom Map Overlay appears as an extra tab in the Closest Locations Mapper, and can also be shown in our mapping system in conjunction with regular map overlays such as radar and satellite.

Formats:

.png (transparent) & txt file with store information

Dimensions:

Pin Icon = Max width 36px, Max height 36px
List of stores containing:

Name
Latitude, Longitude
Address
URL
Hours (optional)
Description (optional, max 50 characters)

Supply Dimensions:

Pin Icon = twice the resolution that is displayed

Max File Size:

40kB

Platforms:

Desktop, Tablet

Page Types:

Maps Pages (2% of traffic)

Video Pre-roll

The Video Pre-roll can be shown before any video content, such as the weather news or weather cams.

Formats:: contact us
Dimensions:: contact us
Supply Dimensions:: contact us
Max File Size:: contact us
Platforms:: Desktop, Tablet, Mobile Web
Page Types:: Weather Location Pages (25% of traffic); Camera Pages

Store Locator

The Store Locator is used for location based advertisers, that have shops at specific locations. It comprises of two premium ad units, both are located between the header and the main content section. The ad portion is above the main content section, and the map portion is above the sidebar section. The map shows the a map of the nearest store, and the text beneath it shows the distance to that store and a link to a bigger map.

All of our targeting options are available with this ad unit.

Formats:

txt file with store information

Dimensions:

List of stores containing:

Name
Latitude, Longitude
Address
URL
Hours (optional)
Description (optional, max 50 characters)

Supply Dimensions:

n/a

Max File Size:

n/a

Platforms:

Desktop, Tablet

Page Types:

Location Pages (77% of traffic)

Maps Pages (2% of traffic)

Graphs Pages (2% of traffic)

Store Locations Map

The Store Locations Map is similar to the Custom Map Overlay and is an additional layer in our mapping system that can be used to show store locations and limited store information such as address and opening hours.

The Store Locations Map appears as an extra tab in the Closest Locations Mapper.

Formats:

.png (transparent)

Dimensions:

Pin Icon = Max width 36px, Max height 36px
List of stores containing:

Name
Latitude, Longitude
Address
URL
Hours (optional)
Description (optional, max 50 characters)

Supply Dimensions:

Pin Icon = twice the resolution that is displayed

Max File Size:

40kB

Platforms:

Desktop, Tablet

Page Types:

n/a

Product Tab

The Product Tab is a full page ad that is accessed via a tab that sits in the WillyWeather tab bar alongside the other weather types such as weather, wind and tides.

All of our targeting options are available with this ad unit.

Formats:: HTML or Javascript tags
Dimensions:: 700 px wide, no restriction on height. Advertiser can serve the page as an iframe, but it would be better if the page were served by WillyWeather.
Supply Dimensions:: Images displayed must be high resolution retina enabled
Max File Size:: n/a
Platforms:: Desktop, Tablet, Mobile Web
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Header Takeover

This is not a standalone ad unit, it is simply a way to change the colour of the header at the top of the website. This can be used in conjunction with any other ad units to amplify a brand that identifies with a unique colour, but we recommend that it is used in conjunction with either the leaderboard or super leaderboard ad units and matches their background colours.

All of our targeting options are available with this ad unit.

Formats:: n/a
Dimensions:: Hex colour
Supply Dimensions:: n/a
Max File Size:: n/a
Platforms:: Desktop, Tablet
Page Types:: Location Pages (77% of traffic); Homepage (6% of traffic); State Pages (3% of traffic); Region Pages (3% of traffic); Maps Pages (2% of traffic); Graphs Pages (2% of traffic); Search Results; Warnings Pages; Camera Pages; News Pages

Search Results

The Search Results ad unit is similar to the Custom Map Overlay and Store Locations ad units, and uses the current location to add an extra row in the search results drop down with information on the nearest store. If the user is on a page where the location cannot be determined then we display a static ad in that space.

All of our targeting options are available with this ad unit.

Formats:

txt file with store information

Dimensions:

Search Results Icon = 80x40
List of stores containing:

Name
Latitude, Longitude
Address
URL

Supply Dimensions:

160x80 (for display at 80x40)

Max File Size:

n/a

Platforms:

Desktop, Tablet

Page Types:

Location Pages (77% of traffic)

Homepage (6% of traffic)

State Pages (3% of traffic)

Region Pages (3% of traffic)

Maps Pages (2% of traffic)

Graphs Pages (2% of traffic)

Search Results

Warnings Pages

Camera Pages

News Pages

Day Rename

The Day Rename ad unit covers the name of a day in the 5-day forecast with any other name, the user can still get the day and date by mousing over the renamed day. This could be used as a unique way to highlight to users when a sale ends for a particular campaign that has been used in other areas on the site.

All of our targeting options are available with this ad unit.

Formats:

n/a

Dimensions:

Date
Display text (max 12 characters, some characters can be bold)
Hex colour for background

Supply Dimensions:

160x80 (for display at 80x40)

Max File Size:

n/a

Platforms:

Desktop, Tablet

Page Types:

Weather Location Pages (25% of traffic)

Rainfall Location Pages (6% of traffic)

Sun Location Pages (2.5% of traffic)

Moon Location Pages (1.5% of traffic)

Ad Formats

Medium Rectangle

Half Page

Mobile Medium Rectangle

Mobile Banner

iOS Banner

Android Banner

Billboard

Skin

Graph Sponsor

Forecast Header

Forecast Footer

Real-time Sponsor

Warnings Sponsor

Extremes Sponsor

Footer Reveal

Full Page Reveal

Mobile Double Banner

Mobile Interstitial

Mobile Page Reveal

iOS Sponsor

Android Sponsor

Map Summary Thumbnail

Custom Map Overlay

Video Pre-roll

Store Locator

Store Locations Map

Product Tab

Header Takeover

Search Results

Day Rename

Ad Specifications